Loadout: Game Funding Platform
Loadout
Brand, product UX, frontend build, and investor storytelling for a token-backed game funding platform.
Project
Loadout is a launch platform that gives game studios instant access to capital by letting them create a token-backed project page and start trading from day one. Instead of chasing publishers or running campaign-style crowdfunding, studios publish their trailer, demo, roadmap, and team, then open a market. A percentage of every buy routes directly into the game's treasury, funding development in real time as interest grows.
For investors, Loadout is designed to solve the worst parts of crypto gaming: insider rounds, private discounts, and unlock cliffs that crush price later. Everyone enters on the same terms from the first trade. Projects graduate based on traction thresholds, not hype cycles, and live signals like treasury growth and holder count let backers price risk in real time rather than betting blind on a whitepaper.
Under the hood, the platform is built on bonding curve mechanics. Pre-graduation, buys fill the game treasury. Post-graduation, a 1% trading fee splits between the developer, treasury, and protocol. The model means every game launch creates a new market, and hit games become recurring fee engines.
Our Work
Brand and Visual System
We created the full brand identity for Loadout from scratch, including the logo, visual language, and product-ready design system. The brand had to earn trust with two very different audiences: game developers who are skeptical of crypto platforms, and crypto investors who are skeptical of game studios. Our solution was a credible, clean aesthetic that avoided both the corporate pitch-deck look and the usual noisy Web3 visual tropes.
Product UX and Interface Design
We designed the complete product UI in Figma, covering the core studio-facing and investor-facing flows.
- The studio-facing create flow: tier selection, preset tokenomics, and project page setup.
- The investor-facing project pages: market panel, graduation progress, and live signals.
- Discovery and ranking mechanics that help surface quality projects at scale.
Prototype to Frontend
We used Figma Make for rapid prototyping of interactions and component behavior, then took the designs into Cursor and built the working frontend before handing the codebase to the development team to integrate. That meant the shipped experience stayed faithful to the design, down to interaction details and responsive behavior.
Pitch Deck and Investor Story
We also designed the seed funding slide deck used to raise the initial round. The deck had to communicate a layered concept - bonding curves, graduation mechanics, fee splits, and a two-sided marketplace - to investors ranging from crypto-native to traditional finance. Because the product's visual system already existed, the deck used real product screens rather than speculative mockups, so investors saw the actual experience rather than an aspirational concept.
Outcome
Loadout raised its seed round using the deck we designed.
The platform shipped with a frontend that matched the original designs because we built it ourselves, removing the usual translation loss between design handoff and implementation.
The design-to-code pipeline (Figma, Figma Make, Cursor, dev handoff) compressed the build timeline; instead of multiple cycles of implementation feedback, the dev team received working frontend code with the design decisions already embedded.
The brand system carried cleanly from the product UI to the pitch deck and marketing site, keeping everything consistent without requiring heavy brand documentation or endless alignment meetings.
The result is a launch platform that makes a complex financial model feel approachable, while still giving both studios and investors the depth they need to make real decisions.
Gallery
From the original case study
Selected Work